(Reprintedfrom
www.foodproductdesign.com)
May 1997 -- Cover Story
By: Robert F. Schiffmann
Contributing Editor
All it takes sometimes is a random
event to achieve major impact.
The year: 1945. The place: Waltham, MA. In the Raytheon
Company radar laboratory, a vice president named Percy Spencer
stumbles onto a discovery that will ultimately lead him to gain
the title "father of the microwave oven" and usher in
an era of unparalleled cooking convenience.
Several versions of the story exist: A chocolate
bar melts in Spencer's pocket or a feeling of warmth comes over
his body while working around the company's radar system; popcorn
kernels placed in front of a wave guide horn start popping. Whatever
it was, Spencer recognized the possibility of heating foods with
microwave energy -- the same energy used in radar -- and invented
the microwave oven.
His patent, filed in October 1945 and granted in
1950, (U.S. patent 2,495,429) can be paraphrased as: a method
of treating food by application of microwave energy, wherein the
food is exposed to microwave energy within a restricted region
of space and for sufficient time to cook the food to a predetermined
degree. Incidentally, that "restricted region of space"
was a galvanized garbage can in the first experiments.
In 1941, Spencer invented the strapped magnetron
design, still used today in most radars, microwave ovens and industrial
heaters. He also received the first U.S. patent for microwavable
food -- popcorn, which was popped on the cob -- in 1949 (U.S.
patent 2,480,682).
This year marks the 50th anniversary of the first
microwave oven -- Raytheon's Radarange(r), introduced in 1947.
Most Americans (69%) consider it the most important technological
breakthrough since 1969, according to a study conducted by the
inventors of the Seiko kinetic watch.
"The enthusiasm for the microwave oven isn't
about cooking, but about time," says William Doyle, professor
of history, Pennsylvania College of Technology, Williamsport,
PA. "People like the microwave because it is a time-saving
device, not because it helps them cook. Time ... is the new frontier."
Is it any wonder, that 150 million microwave ovens
exist in the United States -- a roughly 95% saturation level?
Many homes have more than one oven and, of the projected 9 million
ovens to be sold in 1997, 75% will be replacement or second ovens.
The U.S. consumer views microwave ovens as convenient,
fast reheaters -- time savers -- that fit vast lifestyle changes
perfectly. Manassas, VA-based International Microwave Power Institute's
1995 Microwave Industry Report: A Survey of Consumer Usage and
Attitudes Regarding Microwave Products revealed that 78% of adult
respondents and 54% of their spouses stated they use the microwave
at least twice a day; 36% and 18%, respectively, use it four or
more times daily.
More than three-quarters of work places have microwave
ovens. Then there's the eat-away-from-home opportunity -- everything
from convenience stores where consumers pop sandwiches, buns and
soups into the in-store microwave; to fast-food chains, where
employees top off sandwiches with a few seconds of microwaves.
Large and limited
The first microwave ovens were large (about the size
of small refrigerators), expensive (about $4,000 each) and limited
to foodservice use. The water-cooled tubes required a warm-up
period prior to cooking, and carried a price tag of $200 each
(two were used in each oven); tube life was restricted to 500
to 1,000 hours.
Today's consumer ovens carry an average selling price
of about $150, and use air-cooled magnetrons with lives of 10,000
to 15,000 hours (10 to 15 years in typical use) that cost about
$10 each.
Tappan Company, Mansfield, OH, introduced the first
consumer microwave oven in 1955, incorporating it into the company's
standard gas range and oven. Tappan included another important
invention: the mode stirrer. This slowly rotating fan-like device
overcame the problem of standing waves, thereby improving heating
uniformity.
In 1967, Amana Refrigeration Company, Amana, Iowa,
(purchased by Raytheon in 1965) introduced the first counter-top
consumer microwave oven. It operated at 115 volts and used ordinary
15-ampere kitchen wiring instead of a special 220-volt line. This
step should have launched the microwave oven market. It did, but
more slowly than anyone anticipated.
In the early to mid-1970s, Minneapolis-based Litton
Microwave Cooking Products introduced large-cavity models with
electronic touch controls, and controls for automatic defrost
and temperature. During this time, consumers began recognizing
the appliance's value. By 1975, 30 years after its invention,
annual sales reached 2.7 million units; During the 1978-1979 period,
microwave ovens achieved 10% market penetration, the magic number
at which an appliance is no longer considered just a fad.
Other important milestones included the introduction
of Louisville, KY-based General Electric Company's Space Maker®
oven in 1979; Japan-based Sharp Electronics Corporation's introduction
of rotating carousel turntables (replacing mode stirrers) in the
late 1970s; and the development in Japan of ceramic-metal cooker
magnetrons circa 1980 (at an initial cost of $25 to oven manufacturers).
Today's microwave ovens are simpler to use than their
more primitive ancestors. Many contain sensors that assist the
user by automatically cooking certain foods, such as popcorn,
and might even offer digital-display heating instructions.
"In the early days you were on your own -- you
set the timer and hoped for the best," Anne Howard, general
manager of the Mahwah, NJ-based Appliance Division at Sharp Electronic
Corporation says. "The development of touch controls and
automatic features helps people get good results. Preprogrammed
time and sensor settings deliver results that are better than
consumers could achieve on their own."
Dual identity
In the '70s, the food industry displayed a lack of
interest in microwave ovens when it became apparent that nearly
all conventionally heated products performed poorly in microwave
ovens.
Only The Pillsbury Company, Minneapolis, and small
start-up company, Edina, MN-based Golden Valley Foods, Inc., created
by ex-Pillsbury employee Jim Watkins, continued investing heavily
in the future of microwavable foods. Despite consumers' increasing
requests, it wasn't until the mid-1980s -- when about 40% of U.S.
homes contained microwave ovens -- that the food industry finally
woke up to the potential market for microwavable foods.
Efforts during the late 1970s focused on making regular
products dual-ovenable, sometimes only by adding some microwave
reheat instructions to the label. However, by 1986, numerous microwave-only
products were introduced, including popcorn, pizza, filled sandwiches
and entrées.
However, what became quite clear, is that the microwave
oven is an unfriendly environment for many foods. It's an effective
steamer or poacher, but fails at crisping or browning. It doesn't
reheat very evenly, heating too fast in some cases. Some foods
overheat or erupt. It might leave some parts quite cold while
others are very hot, especially frozen foods.
So, major efforts were taken to learn microwave food
formulation. This was augmented by major efforts in the packaging
industry, whose job became providing containers, which would support
and enhance the efforts of the food technologist. This would provide
foods that more closely resembled the quality consumers expected.
New microwavable food products proliferated in the
late 1980s. But trouble was on the horizon, first seen by the
decline in microwavable-product introductions in 1991. In 1993,
an article in The Wall Street Journal described a "microwave
meltdown" at the checkout counter. Of 12,000 product introductions
in 1992, only 625 were microwavable. Experts cite many reasons
for the decline, which continued for at least two more years:
- Many of the new microwave products were frozen and freezer
space was at a premium.
- The growth of sales in gourmet and health food stores was
unfavorable to microwavable foods since they were viewed as
being of lower quality and not as healthful.
- Consumers were disappointed with the quality. Other than popcorn,
no excellent microwavable foods were on the market-- just poor
to very good. There was a sameness of flavor and texture about
many products, especially in multicomponent meals such as frozen
dinners.
- The recessionary economy made people avoid expensive products,
including microwavable foods. Consumers were looking for bargains
and value. Many times, products existed in expensive microwavable
form and in a less expensive conventional version with little
difference in quality. The high cost often was associated with
the microwavable package, and price-conscious shoppers would
instead purchase the conventional food version and prepare it
in a microwavable dish.
- A strong movement toward recycling and package reduction did,
and still does, exist. Many microwavable foods are considered
overpackaged; and a movement is under way to simplify the containers
and reduce packaging and cost.
Still, opportunities for successful microwavable
foods still exist, probably more so than before. At the January
conference of The Food and Drink Industry Training Advisory Council,
Northern Ireland, Peter Lytle of the Wyzata, MN-based Business
Development Group stated that "the total time spent preparing
all meals in the average American household has declined to 25
minutes."
What better cooking appliance to meet that time requirement
than the microwave oven? In addition, recent announcements by
Camden, NJ-based Campbell Soup Company and others to offer home-delivered
meal plans, as well as the growth of the home-meal-replacement
market, tap into microwave-oven strengths, and should lead to
a host of new products.
Product blueprints
Developing microwavable foods is a formidable task.
The ovens heat fast, usually in one-fourth to one-third of conventional
time; avoiding overheating is a challenge. Foods often heat unevenly,
especially frozen products, where the range of temperature might
be more than 70°F. Color, aroma and flavor are rarely developed
in short-time heating. Generally, microwaving will do little more
than heat the product -- it won't improve it.
Major factors influencing the way foods heat in microwave
ovens relate to their dielectric properties, specific heat, mass
and shape. (For an in-depth description of microwave technology
and food formulation, see "Understanding Microwave Reactions
and Interactions," April 1993 Food Product Design.) Dielectric
properties, such as dielectric loss factor, influence how well
and fast a product will heat in a microwave oven -- the higher
the loss, the faster it heats. They also affect microwave penetration
depth into the food, impacting uniformity of heating. Penetration
depths are generally small, a half-inch or so. Therefore, foods
should not exceed two inches in depth.
Focused heating can also be a problem, especially
in small cylindrical containers such as baby food jars, where
the center can reach temperatures of 200°F while the surface
might be 100°F. The specific heats of oils, fats and high
sugar food components also can lead to localized overheating and
excessive heating rates.
Water is most often a major food ingredient; it acts
as a microwave moderator, providing more tolerance to the rapid
heating rates and reducing uneven temperatures. Many products
benefit from the use of higher-than-usual water content; for example,
baked products, such as hamburger buns, would otherwise become
tough or dried-out and leathery.
Ingredient suppliers have learned the specific requirements
of microwavable food products and provided ingredients targeted
to meet those needs. For example, modified starches and emulsifiers
improve products, from entrees to pizzas. Instant cold-swelling
starches not only provide freeze/thaw stability and tolerance
to microwave heating, but they could reduce the in-plant preparation
time required for cook-up starches.
"The evolution of the microwave oven has offered
many challenges and opportunities," says Gary Zwiercan, vice
president and general manager of the Food Product Division at
Bridgewater, NJ-based National Starch & Chemical Company.
"Food systems designed for the microwave oven demand everything
from improved freeze/thaw stability and unique viscosity characteristics,
to readily dispersible starches, while, at the same time, maintaining
quality.
"We recognized these needs early on," Zwiercan
says, "and have been working with customers, offering them
either existing products or developing new products to meet their
needs and market requirements."
Emulsifiers can double the range of acceptable microwave
heating time. Their mechanism probably relates to complexing with
starch and emulsifying water, thereby reducing the rate of water
loss and preventing premature toughening of the crust. But emulsifiers
might have other, still not well-understood effects -- as highly
polar molecules, they might affect the dielectric properties of
foods.
Complete flavor development is unusual during microwave
heating, so the addition of flavors is often required for masking
undesirable flavors or aromas, enhancing other existing flavors,
and augmenting the profile. Encapsulation often protects these
sensitive components.
Other problems remain. It is difficult to crisp breaded
or coated food products. Susceptors have proven helpful with products
such as pizza, but fall short of providing an answer for reheating
frozen breaded foods. This results from a phenomenon referred
to as "water pumping." When frozen breaded chicken is
reheated in a conventional oven, the rate of moisture diffusion
from the chicken into the coating is slow and the breading can
brown and crisp as it dehydrates and reaches the oven temperature
-- 350° to 400°F. However, in the microwave oven, vapor
pressure increases inside the chicken meat and pumps water rapidly
to the surface, swamping the coating with moisture. At the same
time, air inside the oven remains cool. Water, which might otherwise
evaporate, condenses and cools the surface, resulting in poor
color development and a soggy crust.
One of the greatest frustrations in microwave cooking
is determining exactly how to heat a product -- how much time
to use -- and to know when it's done. This is because of the wide
variations in oven-to-oven performance.
As the microwave oven market grew, a proliferation
of ovens of all sizes, powers and features occurred. In 1977,
Morris Katz, research associate at The Pillsbury Company, labeled
it "the babble of power." U.S. ovens differ in many
ways:
- Cavity size varies from 0.3 cu. ft. to more than 1.5 cu. ft.
- Output power ranges from 300 watts to more than 1,000 watts;
foodservice microwave ovens might reach 2,000 watts output.
- Top, bottom, top and bottom, and side feed of the microwave
power all have been used. Today, side-feed ovens predominate.
- Means of improving uniformity of power vary, from mode stirrers
to rotating waveguides and turntables.
- Power control is performed by pulsing full power on and off
over a duty cycle. For example, 50% power (usually named "medium")
means that full power is "on" half the time, and shuts
down the other half. Different manufacturers use or have used
various duty cycles from less than one second to 60 seconds.
Most time bases today are 20 or more seconds, which means 10
seconds of microwave followed by 10 seconds of no power. Product
performance can vary tremendously between short and long duty
cycles. Try baking a cake at 50% power with a 20-second time
base -- the cake rises for 10 seconds and then collapses while
power is off. This is jokingly referred to as "microwave
breathing." But with a time base of one second or less,
the cake might do quite well.
In the United Kingdom, a government-mandated program
provides an oven-rating scheme. Since 1992, ovens are performance-rated,
using a 350-gram water load. Ovens display a label indicating
oven power (as measured by the Geneva, Switzerland-based International
Electrotechnical Commission's IEC 705 power output test) and a
"heating category" rating of A to E based upon the 350-gram
test. Food-package labels show the heating time in minutes for
the various categories and the oven wattage. This has been adopted
by all oven manufacturers and nearly all food processors supplying
products in the United Kingdom but seems unlikely here, since
U.S. manufacturers can't even agree to use an identical procedure
for measuring microwave-oven output power.
True Cook Plus+® (TCP+) just might bring the
wide variety of microwave ovens in harmony with food products.
Microwave Sciences L.L.C., an Atlanta-based entrepreneurial company,
has a patent-applied-for technology employing a microprocessor-based
operating system and process control language. Pushing the TCP+
button on an oven's control panel and punching in the digits on
a food's label signals the oven to automatically cook the product.
Containment
Between the invention of the microwave oven and the
mid-1970s, choosing a product container was easy -- only aluminum-foil
containers were available. But these had problems, both genuine
and perceived, including: arcing, microwave fires, magnetron destruction
and blocking microwaves. In the late 1970s, paperboard containers
were first introduced, followed by plastic versions.
Microwave ovens meant that consumers could move from
food preparation to eating without handling food or washing a
pot or dish. This meant containers had to be:
- dimensionally and temperature-stable, pre- and post-heating;
- sanitary and able to resist damage from eating utensils;
- immune from contributing off-flavors to foods;
- aesthetically pleasing;
- safe microbiologically;
- capable of withstanding the demands of food processing, storage,
shipping and handling.
Containers could not adversely affect food flavor
and appearance. They required graphics to encourage purchase,
provide instructions and offer nutritional content listings. And,
these containers required at least partial replacement of existing
packaging machinery.
Initially, the task was especially difficult because
most products needed to be "dual-ovenable" -- capable
of use in conventional and microwave ovens. For plastics, high-temperature
exposure was a problem, especially in conventional ovens. At first,
expensive thermoset polyester trays were used in products such
as Campbell's LeMenu(r) dinners. These required a foil overwrap,
a plastic dome and a carton, making the total container cost extremely
expensive.
Crystalline PET (polyethylene terephthalate) replaced
thermoset polyester, but was still too costly. Less-expensive
polypropylene can't match crystalline PET's heat stability, but
works well for microwave-only products. These containers still
require lidding and overwrapping.
A major breakthrough came with the all-folded paperboard
container and lid for Budget Gourmet®. Complete with colorful
graphics, it kept packaging costs down and withstood the economic
recession that forced many high-packaging-cost products off supermarket
shelves. Today, about 70% of all microwavable products are packaged
in folded paperboard trays. Richmond, VA-based Westvaco Corporation's
Ovenware Plus™ line utilizes a patented blow-molding technology
to produce unique shapes, sizes and package styles, including
compartmented trays.
"Advances in technology, such as the microwave
oven, along with changing demographics and lifestyles, have created
opportunities for Westvaco and its customers over the years to
create a new market segment within the frozen-food industry,"
says Andy Luke, manager of Westvaco's Food Packaging Systems.
"Our innovative package designs and our packaging
system, which form and seal the containers in customers' plants,
have helped users of Westvaco Ovenware increase sales, market
share and profits while lowering system costs."
Molded paper trays also are used for many microwavable
products and are supplied by companies such as Van Leer (Ovenware
II®) and International Paper (Pressware®).
Multilayer barrier containers for microwavable shelf-stable
entrees were introduced in 1987 with products such as Top Shelf™
from Hormel and Lunch Bucket from Double Tree Foods. The latter
came in a unique tub container with a pull-ring removable aluminum
lid and a vented, splatter-shield plastic cap.
Standup pouches are appearing for microwavable foods.
An early entry in this market is Oscar Mayer's refrigerated Hot
Wiches® Sandwich Makers. After tearing off the top strip,
the pouch is stood vertically in the microwave oven and can be
heated in about one minute.
The aluminum foil tray also might make a comeback.
In 1984, Aluminum Company of America, Pittsburgh, tried introducing
coated shallow aluminum trays, but they failed despite good product
performance. In the United Kingdom, Microfoil®, a new tray
design developed by U.B. (Ross Young's) Ltd. for use in its Mediterranean
Ocean Pie, has won endorsement from leading microwave oven manufacturers.
With aluminum trays, microwave energy can only enter
through the open top, since aluminum reflects microwave energy.
By contrast, microwave-transparent paper and plastic containers
can be heated from top, sides and bottom. Aluminum trays create
a somewhat slower and more uneven heating, especially with frozen
foods. The Microfoil® technology utilizes a large hole in
the container bottom, covered with PET film laminate. The hole
directs microwave energy to the center of the product, while the
metal walls prevent overheating and burning of the edges.
Active packaging
The containers previously described can be considered
"passive": they hold products during and after heat,
and can be eaten from. During the late 1970s and early 1980s,
active containers -- best exemplified by microwave susceptors
-- were developed.
Active containers have microwave interactive films
which usually supply surface or focused heat, in addition to that
supplied directly to the foods. The microwave susceptor was finalized
by a patent granted in 1986 (U.S. patent 4,641,005) to Oscar Seiferth,
then vice president of engineering for Austin, MN-based Hormel
Inc.
Usually, susceptors are ultra-thin films of metals,
such as aluminum, deposited via vacuum evaporation (or other means)
upon a polyester substrate. This is bonded to paper or paperboard
to provide a structure, which can heat rapidly to a temperature
of approximately 400°F. This hot surface, in contact with
a properly designed food system, provides some crisping and browning.
In the case of microwave popcorn, it can increase popping efficiency.
Susceptors have been used with microwave pizza, French bread pizza,
pie crusts, and numerous other products.
One of the earliest entries in the field was Richmond,
VA-based James River Corporation's Quik Crisp®. Several new
developments have occurred in recent years. James River's Focus®
technology and Qwik Check® provides patterned susceptors through
a patented deactivation process, allowing selective heating at
different locations on the food.
Taunton, MA-based A.D. Tech, Inc.'s Safety® susceptor
automatically optimizes itself to a particular food product and
prevents overheating or scorching. Also, A.D. Tech's Accu-WaveTM
diffuser film shields microwave energy away from areas prone to
overheating.
Micro-Rite® from Beckett Technologies Corporation,
Mississauga, Ontario, makes patterns of aluminum films through
a delamination process. This gives it antenna properties, focusing
the microwave electric field to cause heating while remaining
cool. This improves browning and crisping of pastry and dough
products. It improves microwave power delivery for products exceeding
500 grams and heats them more evenly, quickly and without hot
spots. The company also is using technology developed at Alcan
International Ltd., Kingston, Ontario, to provide shielding and
directed microwave energy transmission for more uniform heating.
Future waves
Where are microwave foods, packaging and ovens heading?
In early 1997, the Food Industry Report predicted a microwave-industry
rebound by the year 2020 with replacement of many of the 40% of
ovens that are at least 10 years old at time of replacement.
The food industry also seems to be gearing up for
a return to the microwave market -- but with a more cautious approach
aimed at meeting consumer needs with better quality products.
As Lytle stated in January at The Food and Drink Industry Training
Advisory Council, Northern Ireland: "With the cost of new
product introductions reaching $100 million, companies can't afford
to be wrong."
What are the opportunities? In its 1995 Microwave
Industry Report: A Survey of Consumer Usage and Attitudes Regarding
Microwave Products, the International Microwave Power Institute
identified the most frequent consumer use of microwave ovens as:
heating leftovers, defrosting, and popping popcorn. The report
also examined product categories more closely, providing a list
of the frequency of preparation of a wide variety of foods in
the microwave oven.
Various new product gurus -- such as Lytle; New Product
News publisher Lynn Dornblaser; and Elizabeth Sloan, president
of North Palm Beach, FL-based Applied Biometrics -- have recently
described "hot button" opportunities well-suited to
microwave products, such as:
- ethnic foods, including hot and spicy dishes of Mexican, Indian
or Spanish origin;
- gourmet meat and poultry products;
- healthful foods;
- speed/scratch: meals that are fast-and-easy to prepare;
- "walk-around" (i.e. hand-held) foods;
- shelf-stable and refrigerated foods;
- foods geared for eating on the go or eating at work desks;
- lifestyle foods (including not only more healthful, low-fat
and low-calorie foods, but those meeting the needs of different
demographic groups, such as seniors).
For ingredient and packaging suppliers, the challenge
will be meeting the requirements for such products. "With
demand by consumers increasing for products that are quick and
convenient to prepare, we continue to see exciting opportunities
in the frozen-food market," Westvaco's Luke says, "and
are working on new technologies and packaging formats to help
our customers meet this challenge. We also see significant potential
for our products in the expanding home-meal replacement market."
It's doubtful the large United Kingdom market for
"ready meals" -- refrigerated prepared meals -- is unique
to that nation. These complete entrees or side dishes are ready
to pop into the microwave oven and serve. Crystalline PET trays
dominate this market, although a line of fresh soups in microwavable
stand-up pouches has existed there for some time. Code dates on
products are short (a three-day maximum); consumer purchase and,
therefore, turnover is high.
The barrier to adoption of this technology on this
side of the Atlantic has been largely due to the longer shelf-life
requirements of the largest U.S. food processors. Perhaps a regional
manufacturing system could grab a significant share of the take-out
meal category.
Packaging progress
The U.S. trend during the past few years has been
to reduce excess packaging and overall packaging cost. Some interesting
technologies we might see in the next few years include:
· The printed susceptor. Instead
of using aluminum, steel or the alloy, Inconel, which require
expensive processing to form susceptors, films can be printed
with carbon-based coatings. Companies such as James River and
Westvaco have patented various technologies using this technique.
Temperature control still remains a problem. But once solved,
this technology could provide less expensive and more controlled
or focused heating to meet challenging product geometry.
· Doneness indicators. Temperature
sensors indicating doneness from St. Paul, MN-based 3M Corporation
and Morris Plains, NJ-based LifeLines Technology, Inc. have been
used on some microwavable foods. They essentially responded to
steam development inside a package -- not always the best indicator
of doneness when uneven heating occurs.
Yet, difficulty in determining when a product is
done is high on the consumer complaint list. One Japanese company
produced a package with a tuned notch in the lid that whistled
-- just like a tea kettle -- once the product was done. A microchip
could possibly be used to provide an audible or visual signal
that acts as an indicator.
· Crisp coated foods. This will
require a joint effort between packaging and food-ingredient suppliers.
The Japanese-style bread crumb has merit in microwavable coated
foods. Combined with a susceptor-type container able to reduce
energy transmitted through it --reducing the water-pumping effect
-- crisp-coated foods would be possible.
Improvement to come
Oven manufacturers will employ still more sensors,
fuzzy logic and automatic features, taking much of the guess work
out of microwaving. Digital displays are likely to become more
informative as they tell the consumer when to stir, uncover, add
salt, etc. Sharp produces and markets an oven exclusively in Japan
that uses bar codes. These can be scanned from a recipe book,
aiding the microwave cook. The purchaser places the product into
an oven containing a bar-code reader, pushes the "start"
button, and the oven heats the product per the coded instructions.
One oven development yet to transform into reality
is the all solid-state oven. Large numbers of transistors would
replace the magnetron, eliminating the heavy power supply and
creating a light, truly portable oven. It also might have outstanding
cooking uniformity because transistors could be placed strategically
around the cavity to disperse the microwave energy from many points
rather than a single source. Today, such technology is too expensive
and limited to the lower frequency 915 MHz microwave band, rather
than the current 2,450 MHz microwave oven frequency; a problem
for currently used cavity sizes.
Orlando, FL-based Apollo USA, Inc. (the U.S. subsidiary
of Apollo Enterprises Ltd. in the United Kingdom) is working on
what might prove the ideal cooking appliance: a microwave-assisted
convection hot-air oven. Totally computerized, the oven can automatically
cook, bake and roast almost any food. All the consumer has to
do is push the button for the proper food category; answer a question
or two, such as "refrigerated or frozen?" from a pleasant
computerized voice; and push "start."
The oven does everything else -- all in one-third
to one-half the normal cooking time, with microwave uniformity
never before achieved. Consumers will be able to tell the oven
when they intend to eat, and the food will be ready at that time.
While currently being developed for a major appliance manufacturer,
it can soon be viewed at Epcot Center, Orlando, FL.
Percy Spencer's chance encounter with microwaves
certainly was a significant step in modern cooking. But it was
more than a single person who moved this field along and continued
sustaining and nurturing it. Many innovative individuals and companies
have continually improved microwave ovens, foods and packaging.
If Spencer could only have known where it would all lead since
those pioneering days in 1945.
Robert F. Schiffmann, president of New
York-based R.F. Schiffmann Associates, Inc., has been involved
in microwave product and process development for more than 35
years. A Fellow of the International Microwave Power Institute
and its chief operating officer for 12 years, he was recently
made an Honorary Member of the U.K. Microwave Association. Contact
the author at: R.F. Schiffmann Associates, Inc., 149 West 88 Street,
New York, NY 10024; telephone: 212/362-7021; e-mail : microwaves@juno.com.
© 1997 by Weeks Publishing Company
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